It’s Valentine’s Day again, and you’re still single. I know that, I feel that bro.. But what if I said this is gonna be the last year that you dine alone? ♥
To better understand how we can use the Inbound marketing methodology to find true love, we must first understand what it means. The old marketing system was based on cold calling and outbound marketing; email blasting, and business focus. Inbound marketing is all about the customer. We use content and offers that the customer really wants and needs, and make him fall in love with our company. By doing this we ensure that the leads collected are far more loyal and relevant to us.
The four fundamental pillars of the inbound marketing methodology are Attract, Convert, Close and Delight.
Although it’s not included in the four pillars, planning is actually the first thing we do, as it plays a major role in each step throughout the way.
So before we start to reach audiences and convert, we plan. We define the perfect customer, and we build a persona of the customer. This includes defining what they like, what they do, where they hang out and what are their core problems are. We create a semi-fictional character with a name and an image and a life story.
Now that we have an understanding of the “Persona” we can start marketing.
Here, we attract the potential customers to our website/social channels and other assets we have. We’ll do this by creating attractive content on our website, publishing on social media, promoting ourselves in organic searches, and using paid ads to bring the right audience to our business.
At this point we are probably going to have some traffic to our website or social profiles, and have some people interested in our product. Now it’s time to start fishing.
At this point we have some people getting to know us, so we need to convert them into Leads.
We’ll put some conversion points through the website, and “lock down” great offers with a form that captures audience’s personal details. We believe that “leads are the currency of inbound”, so we strive to make the conversion points as simple as possible, while constantly optimising and changing according to user behaviour.
It’s the most important stage of the funnel. So important in fact, that most of the businesses we talk to saying that they are having trouble with closing deals, and ask how to make a good selling call.? Times have changed, and today with so much online information, the leads already know about your business and are ready to hear more about you and/or your products, and what they can solve. Try to understand the lead problems and concerns, listen more, and solve problems rather than just being pushy and “salesy”.
Congratulations! You have a new customer – and you have a date!
So, what’s next?! Most marketers stop there, and then forget an important step in the way. Yet without it, you will never have an unstoppable marketing system.
Our customers are our most powerful influencers and promoters, and they can make or break us with one post. In order to stay loyal to customers (and your significant other) make sure you are making efforts to delight them, making sure everything is going great!
Whether it is through polls, random gifts or just caring check-ins, make sure to communicate with current customers as well as new ones, just to be sure that everything is going smoothly. This will ensure that your customers will continue to come back to buy more, and stay with you as you grow 🙂
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