StepUp’s demand generation framework sprint is a 4 weeks process for helping teams rapidly solve major growth challenges, generate a strategic marketing and sales game plan and prepare the stack of tools needed for accelerated implementation. The whole process compresses months of team training

Lead generation isn’t enough in today’s B2B marketing. The hard work of sales reps and SDR’s squeezing every lead is not reasoning the effort and resources you’ve invested in lead generation. To generate high-quality “ready to convert” MQLs, you need a complete demand generation system that aligns sales and marketing fully and provides a clear view of your buyer’s journey.

The process of learning, building, optimizing, personalizing, and systemizing takes months of work and endless meetings. Our demand generation framework, inspired by Jack Knaps’ design sprint method, offers 4 weeks of insightful work that will transform your team’s effort into a systemized revenue growth engine.

Build the project team

Analysis of current state and closed-won accounts

ICP and product segmentation

Competitor and market analysis

Sales process analysis

Goals Calculator

Fit Matrix

Stakeholders mapping and priority

Interviews with sales and customers

Personas

Before and After

Buyers Journey Mapping

Lightning demos task

Existing content Mapping

Competitor and market analysis

Content Ideation

Game Plan Template

Ecosystem Funnels

Quarterly Plan Template

Content Plan Template

Style Guide template

Lead Handoff Template

Demand generation funnel Calculator

By the end of the Demand Gen. Framework Sprint, your team will walk away with an actionable, razor-sharp Demand Gen. strategy, including:

• Cracking the buyer’s intent and mapping the journey so you can offer the best customer experience and accelerate sales cycles
• Increasing conversion rates from lead to sales meetings so it’s love at first sight between your marketing leads and sales team, leading to faster deals
• Aligning sales and marketing teams on customer experience to systemize the growth revenue engine
• Systemizing the demand generation machine so you can track, measure, identify, and eliminate friction fast to accelerate growth

We don’t give you a general, fluff-filled marketing strategy plan. We don’t leave it in the realm of high-level theory. Instead, we arm you with actionable and practical tools and techniques to launch content campaigns that drive better MQLs, that convert to opportunities and sales. Our Demand Generation Framework Sprint is tactical, down to earth, and totally implementable right away.

Once you have a tangible map of your demand gen in hand and complete alignment between your marketing and sales teams, launching a successful demand gen campaign is a no-brainer.
Use our guidelines and templates to polish your messaging and assets to launch demand gen activity and track results, or develop your game plan even further with your team.

We’ve honed one-of-a-kind expertise in demand generation and developed a proprietary methodology to position you among industry leaders. With strategies and processes modeled after proven methods, we guarantee the most impactful ideation sprints to ensure the best results.

Leading companies count on our Demand Generation Framework to optimize their marketing and sales operations. Our methodology helped transform their marketing and sales endeavours into a more cost-effective demand generation machine.