The Demand Generation Framework Sprint

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demand generation framework sprint

StepUp’s demand generation framework sprint is a 4 weeks process for helping teams rapidly solve major growth challenges, generate a strategic marketing and sales game plan and prepare the stack of tools needed for accelerated implementation. The whole process compresses months of team training

Why the Demand Generation framework

Lead generation isn’t enough in today’s B2B marketing. The hard work of sales reps and SDR’s squeezing every lead is not reasoning the effort and resources you’ve invested in lead generation. To generate high-quality “ready to convert” MQLs, you need a complete demand generation system that aligns sales and marketing fully and provides a clear view of your buyer’s journey.

The process of learning, building, optimizing, personalizing, and systemizing takes months of work and endless meetings. Our demand generation framework, inspired by Jack Knaps’ design sprint method, offers 4 weeks of insightful work that will transform your team’s effort into a systemized revenue growth engine.


"The demand generation framework process was open-minded for me and for the rest of the team. Many chips were falling in the right place in terms of how to prepare our messaging and content per stages in the user journey."

Nir Bar Sade
VP Demand Generation at WalkMe


How it Works


StepUp’s Framework Sprint includes a 4-step strategy process, with each step involving an impactful hands-on session and a toolkit that can be put into action immediately to start driving change and results


Week 1
Identify Friction
and Set Goals

Build the project team

Analysis of current state and closed-won accounts

ICP and product segmentation

Competitor and market analysis

Sales process analysis

Goals Calculator

Live Session
Defining Challenges
and Goals
Week 2
Crack the Buyers

Fit Matrix

Stakeholders mapping and priority

Interviews with sales and customers


Before and After

Buyers Journey Mapping

Live Session
Buyers Journey Mapping
Week 3
Content Ideation

Lightning demos task

Existing content Mapping

Competitor and market analysis

Content Ideation

Live Session
Content Ideation
Week 4
Plan and Prepare

Game Plan Template

Ecosystem Funnels

Quarterly Plan Template

Content Plan Template

Style Guide template

Lead Handoff Template

Demand generation funnel Calculator

Live Session
Creating a Game Plan


Stepup experts provide guidance and assistance to your team throughout the project phases. There are also pre-process and post-process meetings and tools included for better preparation and execution.

What to expect:

By the end of the Demand Gen. Framework Sprint, your team will walk away with an actionable, razor-sharp Demand Gen. strategy, including:

  • Cracking the buyer’s intent and mapping the journey so you can offer the best customer experience and accelerate sales cycles
  • Increasing conversion rates from lead to sales meetings so it’s love at first sight between your marketing leads and sales team, leading to faster deals
  • Aligning sales and marketing teams on customer experience to systemize the growth revenue engine
  • Systemizing the demand generation machine so you can track, measure, identify, and eliminate friction fast to accelerate growth
What Not to Expect:

We don’t give you a general, fluff-filled marketing strategy plan. We don’t leave it in the realm of high-level theory. Instead, we arm you with actionable and practical tools and techniques to launch content campaigns that drive better MQLs, that convert to opportunities and sales. Our Demand Generation Framework Sprint is tactical, down to earth, and totally implementable right away.

What’s Next?

Once you have a tangible map of your demand gen in hand and complete alignment between your marketing and sales teams, launching a successful demand gen campaign is a no-brainer.
Use our guidelines and templates to polish your messaging and assets to launch demand gen activity and track results, or develop your game plan even further with your team.


Why StepUp

We’ve honed one-of-a-kind expertise in demand generation and developed a proprietary methodology to position you among industry leaders. With strategies and processes modeled after proven methods, we guarantee the most impactful ideation sprints to ensure the best results.

Leading companies count on our Demand Generation Framework to optimize their marketing and sales operations. Our methodology helped transform their marketing and sales endeavours into a more cost-effective demand generation machine.


Let's talk about demand generation for your company.

Do you need more leads? Do you need to increase conversions or booked meetings? Not sure? Let's figure out how to fix your funnel together.
With a 20-minute conversation, we'll both see if we're the right fit.

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Featured Work

Elsight's Story

Using our Demand Generation Framework, we have launched a content strategy that has significantly increased the number of highly qualified MQLs, who requested pricing and quotations directly through the website. These turned into opportunities and POCs in less than two months.

Read Full Case Study