Demand Generation

What is Demand Generation?


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Demand Generation Transformation
 

The New Way to Improve Customers' Buying Experience and Drive Systemized Revenue Growth

Demand generation combines all the marketing and sales activities to guide your customer through the entire buying process. From generating awareness to driving sales, demand generation aligns your teams with a customer-centric vision to create a frictionless experience for your customers and provide a helping hand every step of the way. By moving from the old “Lead Generation” tactics to the Demand Generation approach you’ll systemize your growth and generate more qualified pipelines and revenue faster.


70%
of your buyers make their decision before talking to sales
+90%
of C-level executives “never” respond to cold calls!
0.3%
of cold calling results in an appointment
 

Main Transformational Pillars


Lead Genenration
VS
Demand Genenration
Lead Generalization

A prospect is targeted with ads anytime, anywhere

VS
Split the Funnels

Personalized content delivered to the right prospects at the right time, in the right place

Cracking Campaigns Creative

Creating campaigns with a compelling reason for sharing contact information

VS
Cracking the Buyers Intent

Personalized campaigns for every stage of the buyer's journey

Capturing Contact Details

Generating non-qualified leads that have no real intention to buy

VS
Building Authority and Creating Awareness

Providing valuable content to support the customers’ key decision stage

Generating More Leads

Reporting on leads quantity and not quality

VS
Increasing Conversion Rates from Leads to Sales

Reporting on leads conversion rates throughout the entire funnel

Limited Lead Source Channels

Focusing only on channels that generate leads and missing 97% of the market

VS
Omnichannel Content Distribution

Balanced mix of inbound and outbound marketing tactics

Systemizing Lead Generation

A narrow view of the lead generation funnel will lead to a lower CPL (Cost Per Lead)

VS
Systemizing Revenue Growth

A clear view of the entire buyer's journey will lead to reduced CACs (Customer Acquisition Costs)

Marketing VS Sales

Sales and marketing teams constantly clash

VS
Sales and Marketing Alignment

Achieving better results by working together

Our Demand Generation Science


Generating High Demand

Increase awareness to your brand’s expertise and attract ideal fit customers to your website.

  • Content creation and distribution
  • Social media engagement
  • Email marketing
  • SEO and Paid Media
Capturing Better MQL’s

Convert ideal-fit customers with the buying intent into new opportunities that grow revenue

  • Lead Handoff
  • Hubspot Automation
  • Lead scoring
  • Lead Nurturing
  • Workflows
Closing Deals Faster

Create better communication between sales and marketing teams to reduce friction and accelerate pipeline growth.

  • Sales and Marketing alignment
  • Sales Enablement
  • Sales Content creation and distribution
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Featured Work


Elsight's Story


Using our Demand Generation Framework, we have launched a content strategy that has significantly increased the number of highly qualified MQLs, who requested pricing and quotations directly through the website. These turned into opportunities and POCs in less than two months.


Read Full Case Study
 

Experience The Power of Demand Generation


Schedule a Free Demo Session to see how demand generation can work for your company, and get tips on how to implement it based on your website and market.

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