Demand Generation

What is Demand Generation?

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Demand Generation Transformation

The New Way to Improve Customers' Buying Experience and Drive Systemized Revenue Growth

Demand generation combines all the marketing and sales activities to guide your customer through the entire buying process. From generating awareness to driving sales, demand generation aligns your teams with a customer-centric vision to create a frictionless experience for your customers and provide a helping hand every step of the way. By moving from the old “Lead Generation” tactics to the Demand Generation approach you’ll systemize your growth and generate more qualified pipelines and revenue faster.

From Lead Generation to Demand Generation

Majority of B2B marketing agencies and managers still focus on leads and job titles. This is wrong! B2B buyers don’t want to be treated as numbers (leads), they want a personalized experience, and own their buying decision.

Rather than targeting the right job title, marketers today must capture the right buyer with the right intent.

Using our Demand Generation methodology, you can orchestrate the entire buyer journey across all channels.


Real Life Results


Quasar Medical generated extra $42.8 MM in revenue from direct marketing channels, and Reduced Speed to Close by 150%.


Monogoto increased marketing contribution to the pipeline by 250% in less than 90 days.


Elsight generated high-intent MQL’s that ask for pricing and quotes from the first interaction

Our Demand Generation Science

Generating High Demand

Increase awareness to your brand’s expertise and attract ideal fit customers to your website.

  • Content creation and distribution
  • Social media engagement
  • Email marketing
  • SEO and Paid Media
Capturing Better MQL’s

Convert ideal-fit customers with the buying intent into new opportunities that grow revenue

  • Lead Handoff
  • Hubspot Automation
  • Lead scoring
  • Lead Nurturing
  • Workflows
Closing Deals Faster

Create better communication between sales and marketing teams to reduce friction and accelerate pipeline growth.

  • Sales and Marketing alignment
  • Sales Enablement
  • Sales Content creation and distribution

Dive Deeper Dive Deeper

Email Templates

The Lead Handoff Framework for Sales & Marketing

Defining MQL vs SQL between the team
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Email Templates

Best Follow-Up Email Templates

After a trade show, conference, or networking event
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Featured Work

Elsight's Story

Using our Demand Generation Framework, we have launched a content strategy that has significantly increased the number of highly qualified MQLs, who requested pricing and quotations directly through the website. These turned into opportunities and POCs in less than two months.

Read Full Case Study

Let's talk about demand generation for your company.

Do you need more leads? Do you need to increase conversions or booked meetings? Not sure? Let's figure out how to fix your funnel together.
With a 20-minute conversation, we'll both see if we're the right fit.

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