as a Service
Our proven demand generation playbook and highly professional team help B2B and tech companies grow their pipelines and scale fast.
Who is StepUp?
We are a group of professionals who are committed to redesigning B2B marketing to meet the needs of the modern buyer!
Unlike other agencies who simply manipulate tactics to generate leads and capture job titles...WE WILL HELP YOU GENERATE DEMAND FOR YOUR BRAND, and CAPTURE 'BUYERS' who are ready to purchase!
It's time for demand generation. Are you up for it?!
Demand Generation That Builds Sustainable Growth
Redesign Your Go-To-Market Strategy
- Define and segment your ICP (Ideal Customer Profile) and key stakeholders
- Identify the stages of the Buyer's Journey
- Creating compelling messages for the buyer's decision-making stages using our unique content ideation workshop.
- An execution plan for GTM with goals and KPIs
With a well-defined GTM plan, you can capture high-intent buyers and align your team with the company's goals, strategy, and KPIs.
PAID MEDIA MANAGEMENT
Capture Sales Ready Buyers (not leads...)
- Identify high-intent keywords on Google to capture "hot" buyers.
- Capture your ICP stakeholders on LinkedIn through advanced targeting
- Through a multi-channel funnel (Facebook ads, Twitter ads, Youtube ads, and more...), engage buyers wherever they are
Use our experienced tech performance professionals to see advanced demand generation tactics.
CONTENT & DISTRIBUTION
Generate Demand to Your Brand
- Develop content plans that address your buyer's decision-making process. (Not based on search terms)
- Create engaging content that your buyers want to read.
- Establish a content operation that requires less effort and stress
- Multi-format your content to help your buyer engage wherever they are.
Our content experts will develop a demand generation machine that positions your brand as a market leader.
Utilize 'Hubspot' To Its Full Potential
- Lead Handoff Playbook - Draw the ideal lead qualification process and align sales and marketing teams.
- Ideal System Setup: custom properties, sales pipeline, lead status, lead scoring, target accounts, personas, and more settings that will make your life easier.
- Perfect Automation Setup: send notifications, assignments and statuses automatically to your teams
- Design Meaningful Dashboards: Track and report your KPIs and progress wisely.
- Train Your Team: Turn your team into Hubspot experts in just a few days.
Don't get frustrated from Hubspot, let us turn it to your most powerful revenue operation in the planet.
"The demand generation framework process was open-minded for me and for the rest of the team. Many chips were falling in the right place in terms of how to prepare our messaging and content per stages in the user journey."
Nir Bar Sade
VP Demand Generation at WalkMe
Using our Demand Generation Framework, we have launched a content strategy that has significantly increased the number of highly qualified MQLs, who requested pricing and quotations directly through the website. These turned into opportunities and POCs in less than two months.
Let's talk about demand generation for your company.
Do you need more leads? Do you need to increase conversions or booked meetings? Not sure? Let's figure out how to fix your funnel together.
With a 20-minute conversation, we'll both see if we're the right fit.