In about twenty minutes, you’ll know exactly where your marketing ranks against your competitors — and how fast you need to move to catch them, or stay ahead. The prompt scores all of you across the five things that decide modern B2B marketing, then hands you a scoreboard and your priorities. You run it yourself. Below is everything: how to use it, what it measures, the prompt to copy, and how to read your result.
ChatGPT, Claude, or Gemini — whichever you already use. If it can browse the web, even better.
Copy the prompt below, drop in your website, your tech stack, and 3–4 competitors, and send it.
You’ll get a score per dimension, an overall verdict out of 25, and your top three priorities.
Score honestly. The point is to see clearly, not to feel good.
Is there a clear, differentiated category story — or generic “we help businesses grow”? Strong: an AI could write on-brand content straight from your site. Weak: every page sounds like your competitors.
Is content built on a strategy and structured to be found by search and by AI answer engines (ChatGPT, Perplexity, Google AI Overviews)? Strong: you show up where buyers ask. Weak: sporadic posts nobody finds.
Is your CRM and automation set up so marketing and sales share data, score leads, and measure pipeline? Strong: the system tells you what’s working. Weak: manual, leaky, and nobody trusts the numbers.
Is there a repeatable, personalized outbound motion across LinkedIn and email? Strong: a steady engine. Weak: occasional blasts when pipeline runs dry.
Can you tie marketing to pipeline and revenue against clear goals? Strong: every activity ladders to a number that matters. Weak: traffic and likes.
Replace the bracketed parts — your site, your stack, and the competitors you want to measure yourself against — then send. That’s the whole audit.
Tip: if your AI can’t browse, paste your homepage and a key product page when it asks.
When the prompt finishes, you get a ranking like this — you against every competitor you named, dimension by dimension.
AI-Readiness Scoreboard
The foundation is there. AI agents will compound what’s already working — this is where speed becomes a real advantage.
Promising, but AI would amplify what’s broken. Repair the weak dimensions before you scale, or you’ll just produce noise faster.
Start with narrative and measurement. Until those are solid, no tool — AI or otherwise — will move the number that matters.
Your own number is half the story. The gap is the other half — a 16 is fine until your sharpest competitor is a 22.
The prompt scores you. A senior operator can tell you what to do about it — what’s worth fixing first, what to ignore, and whether AI changes your trajectory this year. We take on three new partnerships at a time. If your audit raised the right questions, let’s talk.