Category: Marketing for Founders

Marketing for FoundersTips & Tricks for Success

The Myth of Instant Success: Why B2B Startups Thrive on Marketing Strategies, Not Shortcuts!

March 6, 2024
Moshe Pesach
Article
Diagram of the three altitudes of marketing roles — specialists, function owners and department builders — with the CEO-to-specialist shortcut crossed out.
MarketingMarketing for FoundersStrategy

The Types of Marketing Professionals: A Field Guide for CEOs and the People Who Work With Them

September 2, 2026
Elisheva Taviv
Article

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