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Growth Story Elsight

A new hire to
+470% qualified leads.

How StepUp coached a brand-new marketing manager at Elsight from scratch to a 470% increase in qualified leads in three months, 370% more deals, and a marketing budget management chose to quintuple.

The results

+470%
qualified leads in 3 months
+370%
new deals from digital
5X
marketing budget ($250K to $1.3M)
Promoted
manager to marketing director
The client

Mission-critical connectivity.

Elsight delivers advanced connectivity solutions: reliable, secure, high-performance communication systems for mission-critical operations across industries.

The challenge

A first-time hire, high expectations.

Elsight came to StepUp with a newly hired marketing manager building the function from scratch, high expectations from management, limited B2B experience, and a need to prove real business impact fast.

StepUp coached me, taught me, and made everything make sense for the first time. They are one of the main reasons we are now scaling, generating valuable, accurate leads, and selling our products to the right people while reaching our quarterly and yearly goals like a charm.

Marketing manager, Elsight
Before & after

What actually changed.

Before
  • Inexperienced marketing leadership with minimal B2B expertise
  • High management expectations without the budget to match
  • No clear strategy or customer segmentation
  • No consistent lead generation or sales attribution
After
  • 470% increase in qualified leads in 3 months
  • 370% increase in new deals from digital marketing
  • 5X increase in marketing budget ($250K to $1.3M)
  • Comprehensive tracking through customized HubSpot dashboards
  • The marketing manager promoted to marketing director
How we did it

One operation, in three moves.

01

Strategic foundation & segmentation

First, the strategy and the right audiences.

  • A comprehensive demand-generation strategy
  • ICP segmentation
  • Detailed buyer personas per segment
  • Content tailored to each audience
02

HubSpot implementation & integration

Then one platform to run it all.

  • Full HubSpot setup and tool integration
  • A central hub for every marketing activity
  • Website tracking and conversion tools
  • Campaign management and measurement
03

Data alignment & performance tracking

Then proof, in numbers everyone trusts.

  • Customized HubSpot dashboards
  • Clear KPIs shared across sales and management
  • Lead-quality and conversion tracking

Proving marketing ROI fast takes more than tactics. It takes a foundation, real implementation, and clear measurement.

Align marketing, sales, and management on shared KPIs and show direct attribution, and marketing becomes a recognized revenue driver.

The outcome

From cost center to 5X the budget.

In three months, an inexperienced team delivered 470% lead growth and 370% more deals, proof so compelling that management quintupled the marketing budget, and the marketing manager earned a promotion to director.

More stories of growth

Real companies. Real numbers.

Your turn

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