How Monogoto, an IoT connectivity platform, went from no stable lead channel to a full-funnel growth system, lifting pipeline 300% in 90 days by cracking the buyer journey and building revenue operations.
Monogoto is an IoT connectivity platform offering secure, cloud-based cellular network solutions, a global, programmable, as-a-service platform for IoT devices worldwide. Fresh off an $11M seed round, they were ready to scale.
Despite the funding and the technology, Monogoto had no stable channel of leads that converted to pipeline, no revenue operations infrastructure, and no growth system with clear metrics. Marketing and sales were disconnected.
StepUp helped us build a scalable growth machine that generates consistent opportunities and aligns our entire team around clear metrics.
First, we cracked how their buyers actually decide.
Then we built the machine to capture it.
Then we made all of it measurable.
Map the journey, find the decision stages, message each one, and the pipeline becomes predictable.
By starting with the buyer’s decision process and then building the revenue-operations backbone, Monogoto reached 300% pipeline growth in 90 days and established a repeatable system that keeps producing measurable results.
It started with one map of what was missing before AI could run the marketing. That map is the AI-Readiness Audit. Start there.
No lock-in. No downside to starting. Begin with a one-month installation. Your investment counts toward ongoing management.
