Growth Story

15+ month sales cycles,
cut to 2–3 months.

How Quasar, a medical device manufacturer, moved from sporadic leads and 15+ month sales cycles to a digital-first operation generating 800 leads a year, and closing in 2 to 3 months.

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The results

800

leads a year, through digital channels

2–3 mo

sales cycle, down from 15+ months

200+

articles published, with an ongoing content engine

Dozens

of digitally sourced, multi-million-ARR deals

The client

A medical device manufacturer aiming at tier 1.

Quasar is a medical device contract manufacturer specializing in precision manufacturing for the healthcare industry. Their goal: partner with tier 1 medical device brands, delivering exceptional quality and innovation in medical device production.

The challenge

Built for events and sales reps. Not for modern demand.

Quasar’s growth depended on industry events and the sales team. As they shifted to serve tier 1 brands exclusively, that stopped being enough. Lead generation was sporadic, with no consistent pipeline, and the sales cycle stretched past 15 months. They needed a modern, targeted marketing operation.

“

StepUp helped us transform from traditional sales methods to a modern growth engine that positioned us to serve tier 1 brands effectively.

Quasar leadership

Before & after

What actually changed.

Before

Dependent on industry events and sales-team engagements
Sporadic lead generation, no consistent pipeline
Sales cycle of 15+ months
Couldn’t effectively reach tier 1 medical device brands

After

Around 800 leads a year through digital channels
Dozens of digitally sourced deals, multi-million ARR
Sales cycle cut from 15+ months to 2–3 months
200+ articles and an ongoing content engine
Positioned to serve tier 1 medical device brands

How we did it

One operation, in three moves.

Growth infrastructure with HubSpot

First, the operational backbone everything else runs on.

Full HubSpot build: CRM, marketing automation, sales enablement
Processes that made the sales team measurably more effective
Advanced reporting infrastructure

Focused go-to-market

Then we aimed it squarely at the right buyers.

Targeted stakeholder identification inside tier 1 brands
Multi-channel campaign strategy
Precise audience positioning

Content & campaign execution

Then we ran it, at volume.

Four webinars and five e-books
A bi-weekly newsletter program
200+ articles on the blog
Integrated organic and paid campaigns

Even in a traditional industry with long sales cycles, a digital-first operation can dramatically accelerate growth when leadership commits to the change.

Quasar’s leadership made that call, and committed to it. That is what turned a 15-month sales cycle into 2 to 3 months.

The outcome

The partner of choice for tier 1 brands.

With a HubSpot backbone, a focused go-to-market, and a content engine running at volume, Quasar turned sporadic, event-driven lead generation into a predictable digital operation, and became the partner of choice for tier 1 medical device brands. The technology mattered. The leadership decision to commit to it mattered more.