How Zeto, a medical technology company, moved from tactical campaigns to strategic growth management, reaching 400% growth, $1.16M in digital revenue, and the Inc. 5000 list in a single year.
Zeto is a medical technology company specializing in portable EEG devices, making advanced brain monitoring more accessible and portable for healthcare providers worldwide.
Even with a renowned global agency, Zeto’s marketing was tactical and lacked strategic direction. The result: low-quality leads and not enough infrastructure to measure or convert prospects.
StepUp transformed our marketing from a cost center into a revenue engine, driving us to the Inc. 5000 list.
First, a strategy with real targets.
Then the systems to measure everything.
Then the channels, working together.
With OKRs and real tracking infrastructure, marketing stops being tactical execution and becomes strategic growth.
With OKR-driven management, an analytics backbone, and cohesive multi-channel execution, Zeto reached 400% growth, earned a place on the Inc. 5000 list, and built a revenue engine that keeps driving sustainable growth.
It started with one map of what was missing before AI could run the marketing. That map is the AI-Readiness Audit. Start there.
No lock-in. No downside to starting. Begin with a one-month installation. Your investment counts toward ongoing management.
